BYOD trends and predictions: a new way to work

QUOTE OF THE DAY
The only constant in the technology industry is change”. -Marc Benioff

Companies  are rapidly changing to embrace new technological trends that are asked by employees, partners and consultants to increase mobility and ubiquity of their workplace.
One of the most significant trends is definitely Bring Your Own Device or BYOD (with all its declinations like CYOD, COPE, etc.).
The best advantages for adopting BYOD in the company are increased employee mobility (63%), satisfaction (56%) and productivity (55%). Interestingly, these employee related drivers are considered more important than reduced costs (47%).
However, there are factors that slow down and sometimes prevent BYOD rapid spread:

  1. Security (39%) and employee privacy (12%) are the biggest inhibitors of BYOD adoption. In contrast, management opposition (3%) and user experience concerns (4%) rank far lower
  2. One in five organizations suffered a mobile security breach, primarily driven by malware and malicious WiFi
  3. Security threats to BYOD impose heavy burdens on organizations’ IT resources (35%) and help desk workloads (27%)
  4. Despite increasing mobile security threats, data breaches and new regulations, only 30% of organizations are increasing security budgets for BYOD in the next 12 months. Meanwhile, 37% have no plans to change their security budgets.

REPEAT AFTER ME
While technology is important, is what we do with it that truly matters

2018 looks like it could be a big year for BYOD adoption. As security improves, technology advances, and mobility demand grows among employees, a growing number of organizations are coming around to the idea of BYOD as the best option for enterprise device management. That’s why.

Rapid growth
BYOD looks set to continue with its exponential growth in popularity in 2018.
Research conducted by Markets and Markets predicts that the adoption rate of BYOD policies among North American businesses will reach 50% by the end of 2017. A 2017 study by Cisco is in a similar vein, finding that 69% of IT decision makers were in favour of BYOD. What’s more, according to Markets and Markets, the BYOD & Enterprise Mobility Market will be worth an eye-watering $73.30 Billion USD by 2021.
In light of such promising figures, BYOD is being tipped as the area of telecoms most likely to skyrocket in 2018. Could 2018 be the year BYOD truly “goes mainstream” and the beginning of a global movement towards adoption?

Improved security
If 2017 goes down in the annals as the year everyone got hacked, with cyber-attacks hitting companies around the world, perhaps 2018 will be remembered as the year we all got a little smarter about cyber-security. For BYOD, at least.
There are three reasons for this:

  • Companies started to stimulate and to train their employees for a responsible use of their devices in order to reduce user behaviours that lead to security breaches
  • organizations are learning from their mistakes and building up new BYOD programs with monitoring systems
  • finally, leading security firms are beginning to look to new security technologies, such as AI, to uncover undetected malware and counter new threats.

Managed costs through cloud-based support
The cost of BYOD programs has always been less than enterprise-owned device networks, but BYOD looks set to become more cost-effective still in 2018.
Increasingly, providers are offering BYOD support and services through the cloud. This gives organizations scalable solutions that don’t come with the added hardware or management costs. Cloud-based services can also simplify management and maintenance for enterprise IT.
Another idea gaining traction is tethering BYOD to the corporate cloud to provide better data storage for remote workers.

BYOD goes global
BYOD is already a global phenomenon to some extent, being well established in the US and Europe, but 2018 could well be the year that it spreads beyond early-adopters in APAC and LATAM countries. The Asia-Pacific BYOD market is expected to expand to $66.84 billion by 2019, more than quadrupling in size from $13.54 billion in 2013. Meanwhile, in Latin America, the BYOD market is predicted to rise to $15.5 billion by 2019 – a growth of $11m since 2014.

THINGS TO KNOW
BYOD vs CYOD vs COPE. How to choose the right strategy for your company.

BYOD Bring Your Own Device – refers to the policy of permitting employees to bring personally owned devices (laptops, tablets, and smart phones) to their workplace, and to use those devices to access privileged company information and applications.
Attention is no longer just about the single device but it also includes all the wearable technologies, contents and business applications a user can use.
The key advantages of BYOD are lower hardware and service costs, higher user convenience. The main disadvantage of this approach is that security is very difficult to enforce and therefore it exposes the organization to more legal implications and risks. This approach also makes it more difficult to manage configurations, replacements and repairs.

CYOD Choose Your Own Device – it is when companies give employees an approved set of devices from which to choose. Devices will either be paid for and owned by the employees, or the company will offer a renewable hardware stipend that allows the firm to retain possession following the termination or resignation of various users.
The main advantages of CYOD are that it can reduce hardware costs as compared to COPE. The end users are still in control of their own technology but the support and procurement standards are more streamlined given the more homogenous pool of device options. The disadvantages include some of the users may be dissatisfied with their options, it does not completely eliminate hardware costs and the end users may struggle to manage repair and replacement.

COPECorporate-owned, personally enabled – Larger enterprises are more likely to employ the COPE model, as it maximizes control over mobility in many ways. Employees are given smartphones that are paid for by the company, meaning the business retains ownership of the devices. There is some flexibility involved as well, as enterprises can still offer employees options.
COPE offers organizations the most control and authority over all mobile devices which results in lower security concerns than BYOD and CYOD. Repairs and replacements are more standardized and easier to execute. However, your uses may have less freedoms with their devices which may impact productivity. A COPE approach requires that the business take a very proactive, innovative approach for keeping pace with technology which equals forward thinking and vigilance. It is also the slowest to deploy.

Flavia Piantino Gazzano
flavia@mon-k.com

Graduated in Public Relations and Communication, specialized in Business Communication, she has gained a decade of experience as account, project manager, digital marketer and growth hacker. Flavia has a strong focus on digital transformation, social media, PR; she uses strategic communication as a strong asset in her life and has a creative approach to problem solving. Her goal is to create effective and efficient business growth strategies. She works with Mon-K since 2015 as Marketing and Communication Manager.

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